Technology and my coaching business

For a self-confessed non-tech person, I do have a great love-relationship with some select technology that has helped my business grow.

Let’s start with WordPress.  If not for it, you would not be reading this blog post.  What do I love about it?  It’s intuitive, easy to use, changeable and customizable.  You see, I am the type of person that loves to play with technology to helps me share information that is pleasing to the eye.  With WordPress, I was able to create my website, my way, on my own – and update it as frequently as I like.  How has it helped my business grow?  The web is where many of my clients find me.  They tell me that they spent time on my site, that it was easy to navigate and follow, that they watched my videos and feel they got to know me a bit.  That has all been possible with WordPress!

When I started my business, I began writing a newsletter to be able to stay connected to my network, prospects and clients.  To create and disseminate this, I needed a tool to make it professional and easy.   iContact is the tool I chose and have been using for several years.  What do I love about it?  It’s inexpensive, easy to customize, allows me to create drafts way ahead on my time, and schedule releases to go out when I want them to.  How has it helped my business grow?  My “stay connected” newsletter allows me to remain visible to my community while sharing value.  These gentle reminders that I’m here prompts prospects that have been “following” me for a while to take the leap to reach out, former clients to begin working with me again on a new endeavor, and connections to invite me to present a seminar to their group or organization.  iContact is my tool of choice to make this newsletter a quick and easy system to use.

In my 10 years of coaching, I have worked with many clients and have volumes of notes from coaching sessions.  I am still very much a paper girl and taking handwritten notes works best for me when in a client session.  Transcribing those notes to the computer always seemed like a daunting task that I never did undertake, though I knew there could be value in having them online in a secure place.  Enter Evernote!  What do I love about it?  Evernote is the most versatile tool to capture all kinds of notes from handwritten (I can take a photo of it) to web based resources (can copy/paste).  It is searchable on any keyword I choose – so I can easily find whatever I’m looking for quickly, without having to remember what I named it, and it’s password protected!  How has it helped my business?  While an administrative tool, it does not have direct impact on my business growth, but it does on my time!  That time saved is then used to focus on more business growth activities.

So you see, whether you consider yourself a tech person or not, there is value in using technology to help your business grow.  The key is finding the best tools to fit your personal business needs!

 


UncategorizedJune 10th, 2015Reply